DareDevil Marketing

The other day I stopped in to Publix to replenish my alarmingly low supply of a substance I consider to be an essential ingredient of my ability to function: coffee.

Cutting through the cereal aisle, I stopped in my tracks at what I saw and even had to stop and snap a picture of it with my phone.

A single balloon had been tied to the shelf and, as you can see, a Publix employee had demonstrated (whether intentionally or not) a stroke of marketing genius. Read more »

Ever been stuck for an idea on how to market something, who to market to, what to market to them, and even how other marketers are attempting to market to them?

Grease the wheels of inspiration by checking out the site KillerStartups.com.

Any Idea you’ve ever had – no matter how crazy, ineffective, or downright bad – is guaranteed to be better than at least a few of these startups and/or “virtual real estate holdings” or whatever people with too much money and not enough sense are calling websites these days. Read more »