Black Friday Methods Make People Rich

I love the holiday season but I gotta say, I don’t get carried away with shopping.

On Black Friday you wont find me standing in any lines, fighting crowds, or wrestling strangers for cheap TVs.

But my distaste for the whole scene only goes so far.

Because I really dig the marketing.

Allow me to explain:

Retailers spend a great portion of the year operating at a loss, i.e. “in the red.”

But the day after Thanksgiving their sales skyrocket, making them profitable, i.e. “in the black.”

Hense the term “Black Friday.”

And they don’t pull themselves from a negative to positive with those cheap TVs, video games, and blu-ray players.

Nope. Those are typically loss-leaders. They’ll actually break even or even lose money on those.

To get crowds in the door.

It’s a scarcity tactic.

They make the big bucks on the upsells.

These corporations have spent billions in market research and real-time testing to squeeze every nickel out of consumers.

What are you learning from their marketing?

How’s your upsell process?

Are you doubling or even tripling your income simply by offering your customers a simple upsell that can take an hour (or less!) to create?

If not, you’re missing out on one of the fundamental components that helps a project turn the corner from “ho-hum” to “HO HO HO!” and insanely profitable.

(yeah that was cheesy, whatever)

Think about it like this:

You’re selling or promoting something and you get $20 a sale.

Make 100 sales in a week and you’ve grossed $2,000.

That’s a tidy little sum.

But let’s say you wanted to grab a little more so you offered those customers a one-time upsell for an additional $40.

A full 25% of your customers took advantage of this offer, meaning 25 people spent $40 more dollars during the checkout process.

That’s an extra $1,000 per week for very little work and no additional traffic.

And it’s very, VERY possible at that conversion rate (mine have gone as high as 80%+).

Now imagine if you were to combine the power of upsells, one-time offers, downsells, and even continuity offers together in all your offerings – including things you promote as an affiliate.

It can be downright easy to double your profits – and completely possible to triple them.

And it only takes a relaxing afternoon to set it all up.

So whether you’re in the US and you’re right in the middle of all this craziness or you’re not in the US and you’re just witnessing the craziness that is the US holiday shopping season, be sure you take away some important lessons in implementing both scarcity and upselling in your own business.

And if you want to learn exactly how to do it, click here to download the DareDevil Upsell course, where I show you exactly how to do everything I talked about above and much, much more.