DareDevil Marketing

You already know how absolutely critical effective online market research is to a successful promotional campaign. But there’s no reason to bog yourself down and postpone  productive, profitable action by spending too much time on research. Trust me, it’s very, very easy to spin your wheels by succumbing to the dreaded “analysis paralysis” affliction. I’ve been there way too many times. I use these strategies to research a potential target market so that I can determine whether or not I can turn a profit in that market and, if so, what information products I can deliver that I can be certain is EXACTLY what they want. Read more… »

Video marketing is nothing new and its here to stay. I know you’ve heard a million times before that you should be using video to market your products, your websites, and even affiliate products. But, if you’re like me, you have some barriers in your way.

For example, my video skills suck. They suck so bad that it really isn’t really right to describe them as “skills.” In addition to my videos skills being so horrible, they are not alone: my graphic design skills are atrocious and my programming skills are…well, non-existent.

Actually any kind of skill that demands that the outcome is aesthetically-pleasing has completely passed me by. Simply put: I lack all ability to make something look nice.

However, for all my shortcomings, I’m actually pretty good at figuring out what my target audience wants. And I’ve learned that if you give them that, they will forgive your lack of design skills. Read more… »

The other day I stopped in to Publix to replenish my alarmingly low supply of a substance I consider to be an essential ingredient of my ability to function: coffee.

Cutting through the cereal aisle, I stopped in my tracks at what I saw and even had to stop and snap a picture of it with my phone.

A single balloon had been tied to the shelf and, as you can see, a Publix employee had demonstrated (whether intentionally or not) a stroke of marketing genius. Read more… »

Marketing is psychological warfare.  Ok, that assertion may be a little…intense…for what really goes on when attracting consumers, but there are definitely parallels involved, in at least some form or fashion.

From grocery stores stocking their cereal aisles with the sugary kids’ cereals right at childrens’ eye level to “Girls Gone Wild” commercials repeating ad nauseum on Comedy Central after 10 pm night after night…it’s all marketing.

And it’s all psychological. Read more… »

Need to make a screen capture but you don’t have the cash or need for Camtasia?

Admittedly, this probably applies more to those selling “internet marketing” type products more than anything else but if you ever find yourself in the position where you need to make a simple screencast and don’t need Camtasia or don’t have the extra cash for it just yet* try out CaptureFox. Read more… »

Ever been stuck for an idea on how to market something, who to market to, what to market to them, and even how other marketers are attempting to market to them?

Grease the wheels of inspiration by checking out the site KillerStartups.com.

Any Idea you’ve ever had – no matter how crazy, ineffective, or downright bad – is guaranteed to be better than at least a few of these startups and/or “virtual real estate holdings” or whatever people with too much money and not enough sense are calling websites these days. Read more… »

This is easily one of the most potent internet marketing strategies there is.  Perfect this strategy and even if you literally shot yourself in the foot, there’s really know way you’ll fail.  Your foot would hurt like hell but at least you’d be able to afford to buy new shoes with the money you’d be making.

One way to break into a market, a niche…whatever…that you’re unfamiliar with is to Read more… »